Lafayette L. Warren
Graphic Design
Marietta, GA 30066
770-744-6948
OVERVIEW
Creative and detail-oriented Graphic Designer with over 11 years of experience in creating visually appealing and impact designs for both digital and print media. Proficient in Adobe Creative Suite, with a strong background in branding, web design, and marketing collateral. Known for delivering high-quality work within tight deadlines, effectively managing multiple projects, and leading design teams. Passionate about solving complex design challenges and bringing clients’ visions to life.
QUALIFICATIONS
Below is a brief list of my knowledge, skills, and abilities. I enjoy creating unique solutions for the client’s specific demands.
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.)
Typography and Layout Design
Microsoft Office Pro Plus
Acrobat Professional X Pro
Print and Digital Media Design
Web Design (HTML, CSS, WordPress)
Ability to work in various mediums
UI/UX Design
Large format printer knowledge
Copy writing and copy editing skills
Branding and Identity Design
Photography and Photo Editing
Color correction & photo editing
Project Management
Strong Communication and Collaboration
Time Management and Multitasking
Detail Oriented
Document Management
Analytical
Color correction & photo editing
Leadership Proficiency
Critical Thinking
Detail Oriented
Decision Making
Illustration
EXPERIENCE
CRABBY BAGS | MARIETTA, GA
Web and Graphics Designer
April 2021 – August 2024
Achievements:
Assisted Client in designing logos, branding packages, business cards, and product packaging
Created advertisement elements using Adobe Suite (Photoshop, Illustrator, Indesign, Affects, etc)
Participated in brainstorming sessions, contributing creative ideas for advertising campaigns and product launches
Successfully managed multiple projects, ensuring deadlines were met while maintaining a high standard of design quality.
Oversaw design aspects of social media campaigns and advertisements, boosting brand visibility.
Edited and retouched photos for use in promotional materials and social media content
Developed wire frames and prototypes for website redesigns
Assisted in branding initiatives and developed promotional materials, increasing client retention by 20%
Worked with client on weekly bases to deliver custom graphic design solutions for websites, print materials, and social media campaigns.
Enhanced website layout, content, and imagery for client's business, ensuring their continued success.
Designed and developed product labels in full compliance with USDA and FDA regulations, ensuring accuracy and adherence to legal standards for food and product safety.
Created detailed box templates and die lines, incorporating GS1 UPC codes to support efficient production and distribution processes.
BARBERSPA SDH | EAST POINT, GA
Web and Graphics Designer
April 2018 – March 2020
Achievements:
Assisted Client in designing logos, branding packages, business cards, and product packaging.
Created advertising elements using Adobe Adobe Suite.
Assisted in developing, maintaining and managing company web site.
Developed original illustrations for use in both print and digital formats.
Conceptualized, created, and executed for advertising campaigns.
Applied Adobe Photoshop, Premiere, and After Effects to design, manage, and market over 100 projects from concept through completion, including print & digital ads, videos, billboards, email blasts, and media guides.
Designed and developed graphics and multimedia materials for sales and sponsorship marketing.
Collaborated effectively with the Trafficking Manager to ensure the timely completion and delivery of projects, meeting all designated deadlines.
TIME WARNER | DAYTON, OH
Creative Services Assistant
May 2015 – February 2018
Achievements:
Collaborated with the department to develop compelling HTML communications, effectively conveying an appealing image for dealer marketing initiatives.
Managed and updated the company website using CMS & Wordpress.
Prepared, managed, and edited files for print and digital media utilizing Adobe Photoshop, InDesign, and Illustrator.
Utilized Adobe CC to design, code, and arrange content for an average of 50 monthly email marketing campaigns.
Recommended appropriate type styles and provided suggestions to enhance clarity and impact of headline and body copy, while adhering to OEM brand guidelines.
Identified and addressed the specific branding requirements of our dealers and department, creating graphic solutions as needed.
Maintained meticulous organization and archiving of files on the company-wide server in a systematic manner.
YELLOW PAGES (yp.com) | TUCKER, GA
Graphics/Web Designer
April 2013 – March 2015
Achievements:
Successfully managed hundreds of web design and branding projects concurrently, ensuring all deadlines were met.
Designed over 1000 Logos, Brochures, Newsletters, Magazine articles, etc. using Adobe Suite, excel, and power point for Local Clients and businesses.
Collaborated with senior leadership to create custom digital reports and visual web applications.
Streamlined design processes, reducing production time by 15%.
Successful with handling multiple projects within established timeline constraints. Disciplined in reporting on project status/issues/resolution; strong collaboration skills to solve problems and maintain expected progress.
Created and designed unique digital executive level reporting templates, visual images, and visual web applications for over internal reporting and external facing projects.
Day to Day activities include collaborating with business leaders at the most senior level, with the ability to adapt style and tone with different groups. A good understanding of management and strategy development.
Developed and supported agile related challenges to collaborate shared visions between vendors and internal staff creating alignments to execute visions.
Design Proo fer for entry level designers creating original graphics (vector and raster), icons and web banners.
Proficient in following instructions, creativity, originality, conversion-oriented call-to-actions, file manipulation, color theory, logo design, typography, file optimization, and the overall design look and feel of design.
Worked closely with the Escalation and Proofing team and Traffic on various projects. Maintain quality control, proofread and ensure all risk management areas are fulfilled.
EDUCATION
Westwood College – Northlake Atlanta, GA
BA – Graphic Design and Multimedia
Graduation Date – December 2012; 3.8 GPA